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Evaluation of marketing strategies of commercial banks

Bibliographic Details
Main Authors: George, K M; Researcher, Sankaranarayanan, K C; Guide
Format: Ph.D Thesis
Published: Kottayam, Mahatma Gandhi University 2001
Edition:Ph.D
Subjects:
LEADER 009440000a22002530004500
082 |a 332.120 688 P1 
100 |a George, K M; Researcher 
100 |a Sankaranarayanan, K C; Guide 
245 |a Evaluation of marketing strategies of commercial banks 
250 |a Ph.D 
260 |a Kottayam, Mahatma Gandhi University 
260 |c 2001 
460 |a 262p 
500 |a Awarded on 20-01-2001 
500 |a Department of Applied Economics, Cochin University of Science and Technology Cochin, Kerala  |e IN 
500 |a Includes bibliographical references 
500 |a K.M. George; Guided by Dr. K.C. Sankaranarayanan 
650 |a Bank marketing 
650 |a Banks and banking 
650 |a Dissertations, Academic (Ph.D) 
650 |a Thesis (Ph.D)-Economics 
942 |c BK 
999 |c 36447  |d 36447 
952 |0 0  |1 0  |4 0  |6 332_120000000000000_688_P1  |7 0  |8 THES  |9 36902  |a MGUL  |b MGUL  |d 2013-07-16  |l 0  |o 332.120 688 P1  |p T01094  |r 2013-07-16  |w 2013-07-16  |y THES