Evaluation of marketing strategies of commercial banks

Bibliografische gegevens
Hoofdauteurs: George, K M; Researcher, Sankaranarayanan, K C; Guide
Formaat: Ph.D Thesis
Gepubliceerd in: Kottayam, Mahatma Gandhi University 2001
Editie:Ph.D
Onderwerpen:
Bank marketing
Banks and banking
Dissertations, Academic (Ph.D)
Thesis (Ph.D)-Economics
Omschrijving
Beschrijving item:Awarded on 20-01-2001
Department of Applied Economics, Cochin University of Science and Technology Cochin, Kerala
Includes bibliographical references
K.M. George; Guided by Dr. K.C. Sankaranarayanan

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