Creativity in advertising: impact on communication effect and consumer purchase behaviour

ग्रंथसूची विवरण
मुख्य लेखकों: James Thomas Kunnanatt; Guide, Jojo Paul; Researcher, Razeena Padmam, M S; Guide
स्वरूप: Ph.D Thesis
प्रकाशित: Kottayam, Mahatma Gandhi University 2001
संस्करण:Ph.D
विषय:
Advertising
Consumer behavior
Creative ability
Dissertations, Academic (Ph.D)
Thesis (Ph.D)-Management

MG University

होल्डिंग्स विवरण से MG University
बोधानक: 659.101 9 P1
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