Creativity in advertising: impact on communication effect and consumer purchase behaviour

Détails bibliographiques
Auteurs principaux: James Thomas Kunnanatt; Guide, Jojo Paul; Researcher, Razeena Padmam, M S; Guide
Format: Ph.D Thesis
Publié: Kottayam, Mahatma Gandhi University 2001
Édition:Ph.D
Sujets:
Advertising
Consumer behavior
Creative ability
Dissertations, Academic (Ph.D)
Thesis (Ph.D)-Management

MG University

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