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Creativity in advertising: impact on communication effect and consumer purchase behaviour

Bibliographic Details
Main Authors:	James Thomas Kunnanatt; Guide, Jojo Paul; Researcher, Razeena Padmam, M S; Guide
Format:	Ph.D Thesis
Published:	Kottayam, Mahatma Gandhi University 2001
Edition:	Ph.D
Subjects:	Advertising Consumer behavior Creative ability Dissertations, Academic (Ph.D) Thesis (Ph.D)-Management

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