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| LEADER |
010510000a22002650004500 |
| 082 |
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|a 659.101 9 P1
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| 100 |
|
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|a James Thomas Kunnanatt; Guide
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| 100 |
|
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|a Jojo Paul; Researcher
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| 100 |
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|a Razeena Padmam, M S; Guide
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| 245 |
|
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|a Creativity in advertising: impact on communication effect and consumer purchase behaviour
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| 250 |
|
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|a Ph.D
|
| 260 |
|
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|a Kottayam, Mahatma Gandhi University
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| 260 |
|
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|c 2001
|
| 460 |
|
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|a 218+xxiv+xxiv
|
| 500 |
|
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|a Department of Business Administration, Rajagiri college of Social sciences Kalamassery, Ernakulam, Kerala
|e IN
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| 500 |
|
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|a Includes bibliographical references
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| 500 |
|
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|a Jojo Paul; Guided by Dr James Thomas Kunnanatt and Dr Razeena Padmam
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| 650 |
|
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|a Advertising
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| 650 |
|
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|a Consumer behavior
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| 650 |
|
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|a Creative ability
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| 650 |
|
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|a Dissertations, Academic (Ph.D)
|
| 650 |
|
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|a Thesis (Ph.D)-Management
|
| 942 |
|
|
|c BK
|
| 999 |
|
|
|c 36193
|d 36193
|
| 952 |
|
|
|0 0
|1 0
|4 0
|6 659_101000000000000_9_P1
|7 0
|8 THES
|9 36648
|a MGUL
|b MGUL
|d 2013-07-16
|l 0
|o 659.101 9 P1
|p T00865
|r 2013-07-16
|w 2013-07-16
|y THES
|