Basic marketing: a global-managerial approach

Bibliographic Details
Main Authors: McCarthy, E Jerome; Author, Perreault, William D; Author
Format: Printed Book
Published: New Delhi, Tata McGraw-Hill Publishing Company Ltd 2005
Subjects:
Management
Marketing
Description
Item Description:Includes bibliographical references and index
William D Perreault and E Jerome McCarthy
ISBN:0-07-059410-4

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