APA Edition Citation

McCarthy, E. J. A., & Perreault, W. D. A. (2005). Basic marketing: A global-managerial approach.

Chicago Edition Citation

McCarthy, E Jerome; Author, and William D; Author Perreault. Basic Marketing: A Global-managerial Approach. New Delhi, Tata McGraw-Hill Publishing Company Ltd, 2005.

MLA Edition Citation

McCarthy, E Jerome; Author, and William D; Author Perreault. Basic Marketing: A Global-managerial Approach. 2005.