Behind powerful brands: from strategy to campaign

類似資料

• Strategic brand communication campaigns
  著者:: Don E.Schultz and Beth Barnes
  出版事項: (2001)
• How to use advertising to build strong brands
  著者:: John Philip Jones
  出版事項: (1999)
• Behind powerful brands from strategy to campaign
  著者:: Jones, John Philip
  出版事項: (2000)
• Brand royalty : how the world's top 100 brands thrive and survive
  著者:: Haig, Matt
  出版事項: (2005)
• Building brands, building meaning : a guide to increasing the financial value of brands through positive meaning
  著者:: Kartikeya Kompella
  出版事項: (2006)