Behind powerful brands: from strategy to campaign

Lignende værker

• Strategic brand communication campaigns
  af: Don E.Schultz and Beth Barnes
  Udgivet: (2001)
• How to use advertising to build strong brands
  af: John Philip Jones
  Udgivet: (1999)
• Behind powerful brands from strategy to campaign
  af: Jones, John Philip
  Udgivet: (2000)
• Brand royalty : how the world's top 100 brands thrive and survive
  af: Haig, Matt
  Udgivet: (2005)
• Building brands, building meaning : a guide to increasing the financial value of brands through positive meaning
  af: Kartikeya Kompella
  Udgivet: (2006)