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007050000a22002170004500 |
| 020 |
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|a 0-07-463664-2
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| 082 |
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|a 658.827 P0
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| 100 |
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|a Jones, John Philip; Author
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| 245 |
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|a Behind powerful brands: from strategy to campaign
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| 250 |
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| 260 |
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|a New Delhi, Tata McGraw-Hill Publishing Company Ltd
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| 260 |
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|c 2000
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| 460 |
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|a xii, 322p
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| 465 |
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|a Rs. 375.00
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| 500 |
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|a Includes bibliographical references and index
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| 500 |
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|a John Philip Jones
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| 650 |
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|a Advertising
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| 650 |
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|a Brand name products
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| 942 |
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|c BK
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| 999 |
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|c 35246
|d 35246
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| 952 |
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|0 0
|1 0
|4 0
|6 658_827000000000000_P0
|7 0
|8 ENG
|9 35638
|a MGUL
|b MGUL
|d 2013-07-16
|e Rs. 375.00
|l 0
|o 658.827 P0
|p 35363
|r 2013-07-16
|w 2013-07-16
|y BK
|