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LEADER |
007230000a22002410004500 |
020 |
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|a 0-07-118976-9
|
082 |
|
|
|a 658.8 P14
|
100 |
|
|
|a Palmer, Adrian; Author
|
245 |
|
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|a Principles of services marketing
|
250 |
|
|
|a Ed.3
|
260 |
|
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|a London, McGraw-Hill
|
260 |
|
|
|c 2001
|
460 |
|
|
|a xix, 516p
|
465 |
|
|
|a USD20.95
|
500 |
|
|
|a Adrian Palmer
|
500 |
|
|
|a Includes bibliographical references and index
|
650 |
|
|
|a Customer services
|
650 |
|
|
|a Management
|
650 |
|
|
|a Marketing
|
650 |
|
|
|a Service industries
|
942 |
|
|
|c BK
|
999 |
|
|
|c 35244
|d 35244
|
952 |
|
|
|0 0
|1 0
|4 0
|6 658_800000000000000_P14
|7 0
|8 ENG
|9 35636
|a MGUL
|b MGUL
|d 2013-07-16
|e USD20.95
|l 2
|m 1
|o 658.8 P14
|p 35362
|r 2019-11-13
|s 2019-11-05
|w 2013-07-16
|y BK
|