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Product management

Bibliographic Details
Main Authors: Lehmann, Donald R; Author, Winer, Russell S; Author
Format: Printed Book
Published: New Delhi, Tata McGraw-Hill Publishing Company Ltd 2005
Edition:Ed.4
Series:McGraw-Hill/Irwing series in marketing
Subjects:
Description
Item Description:Donald R Lehmann and Russell S Winer
Includes bibliographical references and index
ISBN:0-07-060348-0