APA Edition Citation

Callingham, M. E., Ereaut, G. E., & Imms, M. E. (2002). Qualitative market research: Principle and practice.

Chicago Edition Citation

Callingham, Martin; Editor, Gill; Editor Ereaut, and Mike; Editor Imms. Qualitative Market Research: Principle and Practice. New Delhi, Sage Publications India Pvt Ltd, 2002.

MLA Edition Citation

Callingham, Martin; Editor, et al. Qualitative Market Research: Principle and Practice. 2002.