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Advertising in Kerala: its influence on select consumer non-durables

Bibliographic Details
Main Authors:	Gopakumar, K C; Researcher, Ramesh, B; Guide
Format:	Ph.D Thesis
Published:	Kottayam, Mahatma Gandhi University 2004
Edition:	Ph.D
Subjects:	Advertising Consumer goods Dissertations, Academic (Ph.D) Durable goods, Consumer Kerala Thesis (Ph.D)-Social sciences

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