Advertising in Kerala: its influence on select consumer non-durables

Sonraí Bibleagrafaíochta
Main Authors: Gopakumar, K C; Researcher, Ramesh, B; Guide
Formáid: Ph.D Thesis
Foilsithe: Kottayam, Mahatma Gandhi University 2004
Eagrán:Ph.D
Ábhair:
Advertising
Consumer goods
Dissertations, Academic (Ph.D)
Durable goods, Consumer
Kerala
Thesis (Ph.D)-Social sciences

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