Advertising in Kerala: its influence on select consumer non-durables

Bibliographic Details
Main Authors: Gopakumar, K C; Researcher, Ramesh, B; Guide
Format: Ph.D Thesis
Published: Kottayam, Mahatma Gandhi University 2004
Edition:Ph.D
Subjects:
Advertising
Consumer goods
Dissertations, Academic (Ph.D)
Durable goods, Consumer
Kerala
Thesis (Ph.D)-Social sciences

MG University

Holdings details from MG University
Call Number: 659.196 681 P4
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