Advertising in Kerala: its influence on select consumer non-durables

Lignende værker

• Pressures in buying consumer durables: a study with reference to Kerala
  af: Sankaranarayanan, K C; Guide, et al.
  Udgivet: (2009)
• Influence of media advertisements on consumer behaviour in the Cochin metropolitan area
  af: Annam Alice, K A; Researcher, et al.
  Udgivet: (2009)
• Creativity in advertising: impact on communication effect and consumer purchase behaviour
  af: James Thomas Kunnanatt; Guide, et al.
  Udgivet: (2001)
• The effect of advertisement on consumer behavior and brand preference with special reference to selected consumer durables in Kerala/
  af: Lekshmi Bhai P S
  Udgivet: (2013)
• Dynamics of rural consumer behaviour in Kerala
  af: Mani, K P; Guide, et al.
  Udgivet: (2008)