Advertising in Kerala: its influence on select consumer non-durables

Détails bibliographiques
Auteurs principaux: Gopakumar, K C; Researcher, Ramesh, B; Guide
Format: Ph.D Thesis
Publié: Kottayam, Mahatma Gandhi University 2004
Édition:Ph.D
Sujets:
Advertising
Consumer goods
Dissertations, Academic (Ph.D)
Durable goods, Consumer
Kerala
Thesis (Ph.D)-Social sciences
Description
Description:Awarded on 30.11.2004
Includes bibliographical references
K C Gopakumar; Guided by Dr B Ramesh
School of Social sciences, Mahatma Gandhi University Kottayam, Kerala

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