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Advertising in Kerala: its influence on select consumer non-durables
| Main Authors: | , |
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| Format: | Ph.D Thesis |
| Published: |
Kottayam, Mahatma Gandhi University
2004
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| Edition: | Ph.D |
| Subjects: |
| Item Description: | Awarded on 30.11.2004 Includes bibliographical references K C Gopakumar; Guided by Dr B Ramesh School of Social sciences, Mahatma Gandhi University Kottayam, Kerala |
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