Advertising in Kerala: its influence on select consumer non-durables

Podrobná bibliografie
Hlavní autoři: Gopakumar, K C; Researcher, Ramesh, B; Guide
Médium: Ph.D Thesis
Vydáno: Kottayam, Mahatma Gandhi University 2004
Vydání:Ph.D
Témata:
Advertising
Consumer goods
Dissertations, Academic (Ph.D)
Durable goods, Consumer
Kerala
Thesis (Ph.D)-Social sciences
Popis
Popis jednotky:Awarded on 30.11.2004
Includes bibliographical references
K C Gopakumar; Guided by Dr B Ramesh
School of Social sciences, Mahatma Gandhi University Kottayam, Kerala

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