Advertising in Kerala: its influence on select consumer non-durables

التفاصيل البيبلوغرافية
المؤلفون الرئيسيون: Gopakumar, K C; Researcher, Ramesh, B; Guide
التنسيق: Ph.D Thesis
منشور في: Kottayam, Mahatma Gandhi University 2004
الطبعة:Ph.D
الموضوعات:
Advertising
Consumer goods
Dissertations, Academic (Ph.D)
Durable goods, Consumer
Kerala
Thesis (Ph.D)-Social sciences
الوصف
وصف المادة:Awarded on 30.11.2004
Includes bibliographical references
K C Gopakumar; Guided by Dr B Ramesh
School of Social sciences, Mahatma Gandhi University Kottayam, Kerala

مواد مشابهة