APA Edition Citation

Bhattacharya, B., & Varshney, R. L. (1994). International marketing management: An Indian perspective (Ed.8.).

Chicago Edition Citation

Bhattacharya, B., and R L. Varshney. International Marketing Management: An Indian Perspective. Ed.8. New Delhi, Sultan Chand & Sons, 1994.

MLA Edition Citation

Bhattacharya, B., and R L. Varshney. International Marketing Management: An Indian Perspective. Ed.8. 1994.