Callingham, M. A. (2004). Market intelligence: How and why organizations use market research.
Chicago Edition CitationCallingham, Martin; Author. Market Intelligence: How and Why Organizations Use Market Research. London, Kogan Page, 2004.
MLA Edition CitationCallingham, Martin; Author. Market Intelligence: How and Why Organizations Use Market Research. 2004.
Warning: These citations may not always be 100% accurate.