Loading...
Beyond branding: how the new values of transparency and integrity are changing the world of products
| Main Author: | |
|---|---|
| Format: | Printed Book |
| Published: |
London, Kogan Page
2004
|
| Subjects: |
| LEADER | 007370000a22002290004500 | ||
|---|---|---|---|
| 020 | |a 0-7494-4212-3 | ||
| 082 | |a 658.827 P4 | ||
| 100 | |a Ind, Nicholas; Editor | ||
| 245 | |a Beyond branding: how the new values of transparency and integrity are changing the world of products | ||
| 250 | |||
| 260 | |a London, Kogan Page | ||
| 260 | |c 2004 | ||
| 460 | |a xviii,236p | ||
| 465 | |a GBP25.00 | ||
| 500 | |a ed by Nicholas Ind | ||
| 500 | |a Includes index | ||
| 650 | |a Brand choice | ||
| 650 | |a Brand name products | ||
| 650 | |a Product management | ||
| 942 | |c BK | ||
| 999 | |c 33889 |d 33889 | ||
| 952 | |0 0 |1 0 |4 0 |6 658_827000000000000_P4 |7 0 |8 ENG |9 34189 |a MGUL |b MGUL |d 2013-07-16 |e GBP25.00 |l 1 |m 1 |o 658.827 P4 |p 34329 |r 2014-04-03 |s 2014-03-03 |w 2013-07-16 |y BK | ||