Bennett, P. D., & Kassarjian, H. H. (1993). Consumer behaviour.
Chicago Edition CitationBennett, Peter D., and Harold H. Kassarjian. Consumer Behaviour. New Delhi, Prentice Hall, 1993.
MLA Edition CitationBennett, Peter D., and Harold H. Kassarjian. Consumer Behaviour. 1993.
Warning: These citations may not always be 100% accurate.