APA Edition Citation

Namakumari, S. A., & Ramaswamy, V. S. A. (2002). Marketing management: Planning, implementation and control (Ed.3.).

Chicago Edition Citation

Namakumari, S; Author, and V S; Author Ramaswamy. Marketing Management: Planning, Implementation and Control. Ed.3. London, Macmillan, 2002.

MLA Edition Citation

Namakumari, S; Author, and V S; Author Ramaswamy. Marketing Management: Planning, Implementation and Control. Ed.3. 2002.