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Consumer behavior: concepts and applications

Bibliographic Details
Main Authors: Della Bitta, Albert J; Author, Loudon, David L; Author
Format: Printed Book
Published: New Delhi, Tata McGraw-Hill Publishing Company Ltd 2002
Edition:Ed.4
Subjects:
LEADER 007630000a22002170004500
020 |a 0-07-047381-1 
082 |a 658.834 2 P2 
100 |a Della Bitta, Albert J; Author 
100 |a Loudon, David L; Author 
245 |a Consumer behavior: concepts and applications 
250 |a Ed.4 
260 |a New Delhi, Tata McGraw-Hill Publishing Company Ltd  |e 1993 
260 |c 2002 
460 |a xxiii,788 
465 |a Rs.295.00 
500 |a David L Loudon and Albert J Della Bitta 
500 |a Includes bibliographical references and index 
650 |a Consumer behavior 
942 |c BK 
999 |c 32314  |d 32314 
952 |0 0  |1 0  |4 0  |6 658_834000000000000_2_P2  |7 0  |8 ENG  |9 32454  |a MGUL  |b MGUL  |d 2013-07-16  |e Rs.295.00  |l 3  |o 658.834 2 P2  |p 32907  |r 2015-11-30  |s 2015-10-27  |w 2013-07-16  |y BK