APA Edition Citation

Della Bitta, A. J. A., & Loudon, D. L. A. (2002). Consumer behavior: Concepts and applications (Ed.4.).

Chicago Edition Citation

Della Bitta, Albert J; Author, and David L; Author Loudon. Consumer Behavior: Concepts and Applications. Ed.4. New Delhi, Tata McGraw-Hill Publishing Company Ltd, 2002.

MLA Edition Citation

Della Bitta, Albert J; Author, and David L; Author Loudon. Consumer Behavior: Concepts and Applications. Ed.4. 2002.