Lovelock, C. A. (2001). Services marketing: People, technology, strategy (Ed.4.).
Chicago Edition CitationLovelock, Christopher; Author. Services Marketing: People, Technology, Strategy. Ed.4. Singapore, Pearson Education Asia Pvt Ltd, 2001.
MLA Edition CitationLovelock, Christopher; Author. Services Marketing: People, Technology, Strategy. Ed.4. 2001.
Warning: These citations may not always be 100% accurate.