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| LEADER |
007120000a22002290004500 |
| 020 |
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|a 0-19-878232-2
|
| 082 |
|
|
|a 659.1 P1
|
| 100 |
|
|
|a Elliott, Richard; Author
|
| 100 |
|
|
|a Percy, Larry; Author
|
| 100 |
|
|
|a Rossiter, John R; Author
|
| 245 |
|
|
|a Strategic advertising management
|
| 250 |
|
|
|
| 260 |
|
|
|a Oxford, Oxford University Press
|
| 260 |
|
|
|c 2001
|
| 460 |
|
|
|a xv,288
|
| 465 |
|
|
|a Rs.395.00
|
| 500 |
|
|
|a Includes index
|
| 500 |
|
|
|a Larry Percy, John R Rossiter and Richard Elliott
|
| 650 |
|
|
|a Advertising- Management
|
| 942 |
|
|
|c BK
|
| 999 |
|
|
|c 31249
|d 31249
|
| 952 |
|
|
|0 0
|1 0
|4 0
|6 659_100000000000000_P1
|7 0
|8 ENG
|9 31329
|a MGUL
|b MGUL
|d 2013-07-16
|e Rs.395.00
|l 0
|o 659.1 P1
|p 31751
|r 2013-07-16
|w 2013-07-16
|y BK
|