Strategic advertising management

Detalles Bibliográficos
Main Authors: Elliott, Richard; Author, Percy, Larry; Author, Rossiter, John R; Author
Formato: Printed Book
Publicado: Oxford, Oxford University Press 2001
Subjects:
Advertising- Management
Descripción
descrición da copia:Includes index
Larry Percy, John R Rossiter and Richard Elliott
ISBN:0-19-878232-2

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