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Creativity in product innovation

Manylion Llyfryddiaeth
Prif Awduron:	Goldenberg, Jacob; Author, Mazursky, David; Author
Fformat:	Printed Book
Cyhoeddwyd:	Cambridge, Cambridge University Press 2002
Pynciau:	Marketing- Management Personality and creative ability Product management

Eitemau Tebyg

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A Theory of Creative Thinking: Construction and Verification of the Dual Circulation Model
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Creativity In Product Innovation
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Creativity in public relations
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The Oxford handbook of group creativity and innovation /
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