Goldenberg, J. A., & Mazursky, D. A. (2002). Creativity in product innovation.
Chicago Edition CitationGoldenberg, Jacob; Author, and David; Author Mazursky. Creativity in Product Innovation. Cambridge, Cambridge University Press, 2002.
MLA Edition CitationGoldenberg, Jacob; Author, and David; Author Mazursky. Creativity in Product Innovation. 2002.
Warning: These citations may not always be 100% accurate.