Beaton, H. A., & Johnston, S. A. (1998). Foundations of international marketing.
Chicago Edition CitationBeaton, Harold; Author, and Steve; Author Johnston. Foundations of International Marketing. London, International Thomson Business press, 1998.
MLA Edition CitationBeaton, Harold; Author, and Steve; Author Johnston. Foundations of International Marketing. 1998.
Warning: These citations may not always be 100% accurate.