Sandeep Sareen; Author. (1999). Encyclopaedic dictionary of marketing.
Chicago Edition CitationSandeep Sareen; Author. Encyclopaedic Dictionary of Marketing. New Delhi, Sarup & Sons, 1999.
MLA Edition CitationSandeep Sareen; Author. Encyclopaedic Dictionary of Marketing. 1999.
Warning: These citations may not always be 100% accurate.