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The Routledge handbook of tourism marketing

"The Routledge Handbook of Tourism Marketing explores and critically evaluates the current debates and controversies inherent to the theoretical, methodological and practical processes of marketing within this complex and multi-sector industry. It brings together leading specialists from range...

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Detalles Bibliográficos
Autor Principal: McCabe, Scott (ed.)
Outros autores: McCabe, Scott
Formato: Printed Book
Publicado: New York Routledge 2014
Subjects:

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