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The Routledge handbook of tourism marketing

"The Routledge Handbook of Tourism Marketing explores and critically evaluates the current debates and controversies inherent to the theoretical, methodological and practical processes of marketing within this complex and multi-sector industry. It brings together leading specialists from range...

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Manylion Llyfryddiaeth
Prif Awdur: McCabe, Scott (ed.)
Awduron Eraill: McCabe, Scott
Fformat: Printed Book
Cyhoeddwyd: New York Routledge 2014
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