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The Routledge handbook of tourism marketing

"The Routledge Handbook of Tourism Marketing explores and critically evaluates the current debates and controversies inherent to the theoretical, methodological and practical processes of marketing within this complex and multi-sector industry. It brings together leading specialists from range...

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Bibliografski detalji
Glavni autor: McCabe, Scott (ed.)
Daljnji autori: McCabe, Scott
Format: Printed Book
Izdano: New York Routledge 2014
Teme:

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