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Airport marketing

Bibliographic Details
Main Author: Halpern, Nigel
Other Authors: Graham, Anne
Format: Printed Book
Published: New York Routledge 2013
Subjects:
Table of Contents:
  • Introduction
  • The airport marketing environment
  • The market for airport services
  • Airport marketing research
  • Airport marketing planning
  • The airport product
  • Airport pricing
  • Promotion of airports
  • Airport distribution.