APA Edition Citation

Sabihuddin Kidwai. (2018). Marketing research: An introductory approach. Viva Books.

Chicago Edition Citation

Sabihuddin Kidwai. Marketing Research: An Introductory Approach. New Delhi: Viva Books, 2018.

MLA Edition Citation

Sabihuddin Kidwai. Marketing Research: An Introductory Approach. Viva Books, 2018.

Warning: These citations may not always be 100% accurate.