Trott, P. (2010). Innovation management and new product development (4th.). Pearson.
Chicago Edition CitationTrott, Paul. Innovation Management and New Product Development. 4th. UP: Pearson, 2010.
MLA Edition CitationTrott, Paul. Innovation Management and New Product Development. 4th. Pearson, 2010.
Warning: These citations may not always be 100% accurate.