Sajeevan Rao Arigela & Vikas Indoria. (2013). Consumer behaviour. Wisdom Press.
Chicago Edition CitationSajeevan Rao Arigela and Vikas Indoria. Consumer Behaviour. New Delhi: Wisdom Press, 2013.
MLA Edition CitationSajeevan Rao Arigela and Vikas Indoria. Consumer Behaviour. Wisdom Press, 2013.
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