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The impact of celebrity endorsement on purchase intention: A study on select jewellers of Kerala
| Autor Principal: | |
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| Formato: | Ph.D Thesis |
| Publicado: |
KOTTAYAM
SMBS, MGU
2018
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MG University
| Número de Clasificación: |
658.8 TIJ/IMP |
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| Copia | Live Status Unavailable |