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The impact of celebrity endorsement on purchase intention: A study on select jewellers of Kerala

Bibliografiske detaljer
Hovedforfatter: Tijo Thomas
Format: Ph.D Thesis
Udgivet: KOTTAYAM SMBS, MGU 2018

MG University

Detaljer om beholdninger fra MG University
Klassifikationsnummer: 658.8 TIJ/IMP
Kopi Live Status Unavailable