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The impact of celebrity endorsement on purchase intention: A study on select jewellers of Kerala
| Hovedforfatter: | Tijo Thomas |
|---|---|
| Format: | Ph.D Thesis |
| Udgivet: |
KOTTAYAM
SMBS, MGU
2018
|
Lignende værker
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The impact of celebrity endorsement on purchase intention: a study on select jewellers of Kerala/
af: Tijo Thomas, Researcher, et al.
Udgivet: (2018) -
Celebrity endorsement and consumer buying behaviour in Kerala : an empirical analysis /
af: Abdussalam, P K
Udgivet: (2017) -
Celebrity endorsements: an opputunity for the 'small to talk big'
af: Jay P Trivedi -
Celebrity Endorsement and Consumer Buying Behaviour in Kerala An Empirical Analysis
af: Abdussalam P. K -
A Study on Impact of Celebrity Endorsement on Youth's Buying Behaviour-With Special Reference to Student's of CUSAT
af: Amritha,Ajith
Udgivet: (2014)