Services marketing:People,Technology, Strategy

Bibliografische gegevens
Hoofdauteur: Christopher Lovelock Jochen Wirtz Jayanta Chatterjee
Formaat: Printed Book
Gepubliceerd in: South Asia Pearson 2011
Editie:Ed.7
Onderwerpen:
Service Industries - marketing > Professions - marketing > Customer services - marketing > Relationship - marketing > Marketing - management
Online toegang:https://books.google.co.in/books?id=-4WZdB4ykPgC&pg=PR15&dq=Services+marketing:People,Technology,+Strategy&hl=en&sa=X&ei=L72DVaiCE4acugSZlpfYAQ&ved=0CB0Q6AEwAA#v=onepage&q=Services%20marketing%3APeople%2CTechnology%2C%20Strategy&f=false https://www.google.co.in/?gfe_rd=cr&ei=mseKWIr5DO_x8Afe4La4AQ&gws_rd=ssl#q=services+marketing+lovelock+7th+edition+download+full
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