Paul Trott. (2010). Innovation Management & New Product Development (Ed.4.). Pearson.
Chicago Edition CitationPaul Trott. Innovation Management & New Product Development. Ed.4. South Asia: Pearson, 2010.
MLA Edition CitationPaul Trott. Innovation Management & New Product Development. Ed.4. Pearson, 2010.
Warning: These citations may not always be 100% accurate.