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Advertising and Integrated Marketing Communications

Bibliographic Details
Main Author: Kruti Shah
Format: Printed Book
Published: New Delhi McGraw Hill Education 2014
Subjects:
Advertising
Online Access:https://books.google.co.in/books?id=sGvvAwAAQBAJ&pg=PR2&dq=Advertising+and+Integrated+Marketing+Communications++Kruti+Shah&hl=en&sa=X&ved=0ahUKEwiB_Oj7hNDRAhVEQI8KHeKrCIwQ6AEILjAA#v=onepage&q=Advertising%20and%20Integrated%20Marketing%20Communications%20%20Kruti%20Shah&f=false
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https://books.google.co.in/books?id=sGvvAwAAQBAJ&pg=PR2&dq=Advertising+and+Integrated+Marketing+Communications++Kruti+Shah&hl=en&sa=X&ved=0ahUKEwiB_Oj7hNDRAhVEQI8KHeKrCIwQ6AEILjAA#v=onepage&q=Advertising%20and%20Integrated%20Marketing%20Communications%20%20Kruti%20Shah&f=false

MG University

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Call Number: 659.1 SHA/A
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