Sandra Moriarty Nancy D Mitchell William D Wells. (2016). Advertising & IMC: Principles and Practice (Ed.10.). Pearson.
Chicago Edition CitationSandra Moriarty Nancy D Mitchell William D Wells. Advertising & IMC: Principles and Practice. Ed.10. Chennai: Pearson, 2016.
MLA Edition CitationSandra Moriarty Nancy D Mitchell William D Wells. Advertising & IMC: Principles and Practice. Ed.10. Pearson, 2016.
Warning: These citations may not always be 100% accurate.